By going overboard with shape styles, you can do more harm than good. Most projects use shapes in such a way that you don’t even really see or think about the shapes. As with any other type of effect, be aware of using too many shapes at once. Using shapes can be an interesting way to add meaning or create new visual interest in a design project. This shape style can be open or closed and stands in sharp contrast to shapes with hard edges. Because of this, curved shapes take on many of the other properties of the shape they accompany with the feeling of added softness. It is a popular technique to add curved edges to a square when creating an icon, for example. Curves add a hint of the unexpected to something common.Ĭurves can also be added to other shapes for richer meanings. The shape is associated with movement, pleasure and generosity. CirclesĬurves are the most free-flowing of all the shape options. While this shape typically is made of four sides that close and contain an element, squares and rectangles can also have an open shape. The shape, made of four intersecting lines, is the most used and safest shape option. So are book, newspaper and magazine pages. Webpages are built using various combinations of rectangles are squares. This shape is also the building block for other elements. Newspapers are more vertical while business cards are often horizontal. Websites, for example, are more horizontally oriented but mobile devices are often more vertical. (Squares have four equal sides.) Rectangles, both with horizontal or vertical shapes, are equally popular depending on the medium. Squares are the least common use of this four-sided shape. Text is also most-commonly set in a rectangular shape. Sometimes rectangles can appear to extend beyond the margins of a project because of their distinct vertical or horizontal shapes.įrom business cards, to web pages to icons and photo frames, squares and rectangles appear in almost every design project. Squares and rectangles can appear with or without borders or frames. On the flip side, because this shape is so common it can sometimes be seen as boring or plain. The square further relates to the earth, with each of the four corners relating to the four points on a compass. The familiar shape is seen as stable and trusting. This common shape creates a sense of equality and conformity. Squares and rectangles are the default shape for most projects for a reason. The most common form of an abstract shape is an icon using an outline element. Abstract shapes are often based on organic shapes but lack true definition. This type of shape has an innate harmony and can add visual interest.Ībstract shapes are super-simple versions of common elements or forms. Organic shapes often represent things such as leaves, rocks, clouds and even elements such as an ink blot. These shapes are more free-flowing and less symmetrical. Organic shapes are those that often represent things found in nature. (We will go more in depth about each of the most common geometric shapes below.) This type of shape often has symmetry and has a structured look and feel to it. Squares, rectangles, circles, triangles and crosses are geometric shapes. This style of shape is made with connecting lines and has recognizable geometry. Geometric shapes are the basics that you learn about in elementary school. While each category has its own attributes, characteristics of each can cross over from one type to another. When thinking about shapes, there are three categories to consider: Geometric, organic and abstract.
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